What's the cost of the review widgets?

There is no set-up fee and the basic monthly fee starts at $11/month in US funds. Have a large team or group? Contact us for bulk discount costing.

What the heck is a review widget?

A review widget is a small piece of code you place on your website that automatically displays your real customer reviews. It pulls your latest reviews directly from sources like Google and shows them on your site in a clean, trustworthy format.

Why would I need a review widget or badge on my website?

It instantly builds trust with visitors the moment they land on your website. It shows your real Google rating and recent customer reviews, which boosts credibility, increases conversions, and encourages more people to call or contact your business.

Why would I need my reviews to automatically show up vs me manually adding them myself?

Automatically showing your reviews saves time, keeps everything accurate, and builds more trust. Automatic syncing keeps everything fresh, authentic, and effortless for you and at a super low cost.

How can I generate embed code for customer reviews from my Google Reviews?

Simply signup for URBO, connect with your Google Business Profile, use our easy-to-use, no-coding needed widget creator, copy and paste that on your website and your reviews will show automatically.

What type of website can I add my review widgets to?

You can add your review widgets to any type of website. Once you create a widget or badge, we supply you with a small snippet of code you simply paste into your website.

Is it easy to create a review widget for my website?

Absolutely! Simply login, hook up to your Google Business Profile, generate a widget from our pre-set options and we provide you with a simple code snippet you can paste into your website.

Do I have to sign a contract for the reviews widgets?

There are no contracts to sign and you can look to cancel at any time.

What payment methods do you accept?

We accept credit card payments from VISA, AMEX and Mastercard.

What sources do you connect with to pull my reviews from?

Currently we automatically can pull reviews from Google. You are also able to upload and import reviews manually as well.

If I cancel, what happens to my review widget on my website?

When your account is removed the widget code that you have on your website will stop working and no longer show the reviews.

Do you have marketing or digital agency reseller packages?

We are working on agency level packages where you can sign-up and manage multiple client accounts from your agency interface.

Show real Google reviews on your website to build trust and win more leads

No more copying and pasting reviews, ugly widgets, or clunky setup. Just connect your Google Business Profile, style your widget, and let it update automatically. No Coding Required!

Rated 5 stars - based on 400+ reviews

Why showing reviews is so important

up to 5X

More Reviews are made simply by asking clients at the right time.

up to 35%

More Conversions are made when people see positive reviews from past clients.

Over 72%

Of customers trust a business more after reading positive reviews and testimonials.

3000+ customers large and small rely on us

Why businesses choose URBO

Connect your Google Business Profile, display real reviews beautifully, update automatically, and help visitors trust you.

Get More Google Reviews For Your Business

Get more reviews, display them better, and use them to convert more traffic.

Reviews are a major part of purchasing decisions and give customers the social proof they need to choose your business. The more positive reviews you have, the more customers will trust your brand, and the easier it will be land new clients.

Get your website working for you and enhance your customers experience with our review generation software. Easily add our widgets to your site and automatically start collecting valuable feedback from your customers.

Build trust in your business by showcasing your amazing reviews

Build trust with reviews from reliable sources

Gone are the days where you can easily add "fake" reviews to your website. People want to see real reviews from trusted sources like Google.

Our system hooks into your Google Business Profile and showcases your reviews in an eye-catching manner. Easily embed our widgets on your website to showcase your 5 star reviews to let potential customers know why your business is the right choice for them.

Reviews help improve your Google rankings

Help improve your rankings in Google

Stand out from your local competition and let our review widgets strengthen your companies credibility and improve customer loyalty. More positive reviews help you to improve your website's visibility and rankings in Google.

Automating the review process provides your website with a constant stream of new reviews, which helps keep your customers on your site for longer and helps to reduce your bounce rate, leading to more conversions and higher revenue.

How easy is it to add a review widget to my website?

Well it's super simple, just follow these 4 steps and you can have a review widget up and running on your site in 15 minutes or less and then never worry about it again.

Step 1.

Signup for an account

Step 2.

Connect your Google Business

Step 3.

Generate a review widget

Step 4.

Paste code on your website

Sign-Up Now

Real reviews. Real proof. Real results. All on autopilot

Low Cost, High Impact

Get all the benefits of enterprise-level review management at a fraction of the price. Designed for small businesses and agencies that want big results without big budgets.

Saves You Time

No more manually copying and pasting reviews. URBO automatically pulls your Google reviews and keeps them up to date, so you can focus on running your business.

Set It and Forget It

Once connected, your review widgets and trust badges update themselves constantly. You don't have to lift a finger, it just works quietly in the background, building trust 24/7.

Builds Instant Trust

Visitors believe what your happy customers say. Displaying real, verified Google reviews helps new visitors trust you faster and take action sooner.

More Calls, Clicks, Conversions

Businesses that display authentic reviews see higher engagement and more inquiries. Social proof works and URBO makes it effortless.

Designed for Modern Websites

Our lightweight, mobile-friendly widgets are designed to drop into most websites, including WordPress, Squarespace, Wix, Shopify and more!

Our Ecstatic Clients

Read what our clients have to say about us...

“The team at URBO did an amazing job updating and modernizing my site all while making sure it aligned with my goals and vision for my business! 10/10 would recommend! ”

Jeremy Hamelin

Mortgage Broker - Canada

“The team at URBO was absolutely fantastic to deal with. They were always responsive to our requests and set up a wonderful set of widgets for me. This team is a 10 out of 10 and I would have zero hesitation in recommending them to others.”

Shawn Pinto

Broker-Owner - Canada

“The team at Roar Solutions (That owns URBO) are responsive and easy to work with. They provide great solutions and are extremely helpful. I would highly recommend their services.”

Chris Woodhouse

VP National Sales - Canada

URBO and Roar Solutions has been my go-to web supplier for over twenty years! They go overboard to keep you happy, are super responsive, provide great support, and offer top-notch products. Give them a try!”

Kelly Neuber

Marketing Guru - Canada

“Always fast and helpful service. Great experience as usual. Can't say enough good things about them.”

Monica Parkin

Mortgage Broker - Canada

“We have been using URBO and Roar Solutions for over 3 years now for our company's website. This company is the Real Deal. They are Straight Forward, Honest, & Reliable Company with Work Ethics.”

Rafael Macias

Mortgage Broker - USA

The team at URBO is awesome! They are very responsive and provide fantastic solutions for my website. ”

Glen Wong

Mortgage Expert - Canada

“Incredible service! Great design, instant replies to inquires - really outstanding value. Highly recommend this company and the entire team who helped us. I'm their client for life :) ”

Angela Augsbury

Real Estate Broker - Canada

“The URBO reviews widgets are amazing. I love the fact that it took just a few minutes to connect my Google Business Profile and now I have some amazing reviews widgets on my site that are always updated saving me the hassle of manually adding new reviews. Love this!!!”

Christine Allan

Real Estate Agent - Canada

“I have been a Forensic Compliance Analyst & lawyer for 33 and I have found that the services, qualities and cost of URBO is the finest in North America. Highly recommend them to everyone!! ”

Monte Friesner

Forensic Compliance Analyst - USA

“The service that Roar Solutions (parent company of URBO) extends is undeniably rare these days in business. The team works with you closely to make sure your vision comes alive in your website. They operate seamlessly with your business and feel like an extension of your company. If personable service and quality are not important to you then don’t choose to do business with Roar Solutions and URBO.”

Shanta Crawdford-Hill

Mortgage Broker - USA

“We're a small firm in Canada and badly needed to enhance our website with more social proof. We had great reviews in Google but no easy way to get them on our website. We found URBO and the rest is history. Always updated and helping us to get more leads for sure.”

Garnet Gates

Construction Services - Canada

“We’re looking for people who share our vision! most of our time used to be taken up by most of alternate administrative work whereas now we can focus on building out to help our employees.”

Mark Zellers

CEO, Co-Founder.

“This powerfull tool eliminates the need to leave Salesforce to get things done as I can create a custom proposal with dynamic pricing tables, and get approval from my boss all within 36 minutes.”

Natalia Larsson

Director of Sales

“Professional staff and very robust services and support, you can't find better than URBO, trust me.”

Behrouz Alibeyk

Team Lead - Canada

“I am really very happy with the level of service provided by URBO. They created a very impressive set of review widgets for my website. They are very knowledgeable and helped in every way. Will surely recommend for expert guidance and excellent customer service.”

Rajesh Kohli

Mortgage Agent - Canada

What's a widget actually look like?

Our review widgets and badges look professional, polished and are highly customizeable in terms of colors, fonts, positioning on your site and so much more.

Jackson Osbourne

Sep 2, 2025

I couldn't have asked for a more professional and outstanding mortgage broker to work with. Peter went above and beyond with my VA refinance, keeping everything seamless from start to finish. Couldn't be more thankful.

Google

5.0

Based on 615 reviews

Jasmine Gutierrez

Sep 18, 2025

Very cute and quiet cafe. Had a pumpkin spiced chai with a slice of keylime pie... Delicious!

Google

4.5

Based on 342 reviews

Sylvia White

1 day ago

This law firm is one of the best around. I had a variety of legal matters to take care of and they handled them in a very timely fashion and walked me through all the procedures.

Priya Anand

Seamless experience from start to finish. Clear communication, quick turnaround, and results exactly as promised. Highly recommend and I will definitely use them again for sure.

Aug 14, 2025

Garnet K Smith

1 day ago

Me and my family had an outstanding experience at …

URBO’s embeddable review widgets and trust badges integrate seamlessly with any website platform, helping your business build credibility and attract more clients.

Ratings & Reviews turn tire kickers into buyers. We help you capture more content and convert more shoppers.

Mortgage Brokers

Real Estate Agents

Insurance Advisors

Financial Planners

Lawyers

Accountants

Consultants

Recruitment Agencies

Property Managers

Architects

Interior Designers

Marketing Agencies

Plumbers

Electricians

HVAC Contractors

Roofers

Painters

Landscapers

General Contractors

Home Renovators

Fence Installers

Flooring Installers

Window & Door Companies

Home Inspectors

Restaurants

Cafés & Bakeries

Auto Repair Shops

Car Dealerships

Dental Clinics

Chiropractors

Medical Clinics

Spas & Salons

Fitness Studios

Pet Groomers

Retail Stores

Ecommerce Brands

Will URBO Work for Your Business?

Start typing to see whether our review widgets fit your industry.

Frequently asked questions

Here are some of the most common questions and answers for you before you get started.

Still Have A Question?

What's the cost of the review widgets?

There is no set-up fee and plans currently start at $11/month USD, billed monthly. Applicable taxes, if any, are extra. If you have a larger team or group, contact us about bulk or custom pricing.
What the heck is a review widget?

A review widget is a small piece of code you place on your website to display real customer reviews in a clean, trustworthy format. When connected to a supported source like Google, it can help keep your review content current without you having to manually copy and paste updates.
Why use a review widget instead of manually adding testimonials?

A review widget helps you show real customer reviews on your website without having to keep copying, pasting, and updating testimonials by hand. It can help keep your website content more current, build trust with visitors, and showcase Google reviews and other customer feedback in a more professional way.
Will this slow down my website?

Our review widgets are built to load efficiently and are designed to fit smoothly into most modern websites. In many cases the impact is minimal, but website speed can still vary depending on your hosting, theme, scripts, platform, and how the code is implemented on your site.
How often do reviews update?

We typically check for new reviews daily when your supported review source is connected and available. Timing can vary based on the source connection, platform availability, and account status.
Can I control how the widget looks on my site?

Absolutely. We make it easy for you to adjust the look and feel of your review widgets from inside your account. You can work from professional preset options, and power users can fine-tune things like colours, layouts, font styles, and sizing to better match their website.
What makes URBO different from cheap plugins or broader review platforms?

URBO is built to help you show real reviews on your website in a cleaner, more professional, and more conversion-focused way. Compared with many cheap plugins, URBO is designed for stronger design control, easier setup, and a smoother fit with your website. Compared with broader platforms, URBO stays focused on turning real customer reviews into a practical trust-building asset for your website.
How can I generate embed code for customer reviews from my Google Reviews?

Simply sign up for URBO, connect your supported review source such as Google Business Profile, use our easy widget builder, then copy and paste the code snippet into your website where you want the reviews to appear.
Why would I need a review widget or badge on my website?

A review widget or badge helps build trust with visitors the moment they land on your website. It gives people an easy way to see your rating and recent customer feedback right on your site, which can support credibility, engagement, and more inquiries.
Why would I need my reviews to automatically show up vs me manually adding them myself?

Automatically showing reviews can save time and help keep your website display more current. When a supported source is connected and available, new reviews can flow into your widget without you having to manually update each one yourself.
How does an upgrade to a new package work?
When you upgrade to a new package:
- we bill a pro-rated amount for the remainder of your current billing cycle
- if that billing is successful, your upgraded features are typically activated right away
- on your next billing date, you are billed the full amount for the new package
How does a downgrade to a new package work?
When you downgrade to a lower package:
- if the lower plan has reduced limits, you will first need to remove any extra users, businesses, or features that exceed that package
- if those required changes are not made, you may remain on your current package until the account fits the lower plan
- once the downgrade is completed, any applicable pro-rated credit is generally applied to a future billing period rather than paid out in cash
What type of website can I add my review widgets to?

You can add your review widgets to most websites where you are able to place a code snippet. In some cases, compatibility can depend on your website platform, theme, scripts, builder, caching, or security settings.
Is it easy to create a review widget for my website?

Absolutely. Simply log in, connect your Google Business Profile or other supported review source, choose from our pre-set widget options, and we provide you with a simple code snippet you can paste into your website.
Do I have to sign a contract for the review widgets?

No long-term contract is required. Plans are billed month to month, and you can cancel your renewal before the next billing date. Your paid access remains active through the end of your current billing period.
What payment methods do you accept?

We currently accept major credit cards including Visa, Mastercard, and American Express.
What sources do you connect with to pull my reviews from?

Right now we can automatically pull reviews from supported Google connections. You can also manually upload or import reviews you have the right to use. We expect to add more sources over time, and if there is one you want, let us know.
Can I import reviews that are not in Google?

Yes. You can manually import reviews that are not in Google, provided you have the rights and permission to use and display them on your website.
If I cancel, what happens to my review widget on my website?

If you cancel, your subscription stays active through the end of your current paid billing period. After that, if the account is no longer active, the widget code on your website will stop displaying reviews unless the subscription is reactivated.
Do you have marketing or digital agency reseller packages?

We are working on agency-level packages so marketing firms and similar teams can manage multiple client accounts from one interface. If that is what you need, contact us and we can discuss timing and fit.