Even 'boring companies' can take full advantage of social media when it's done with a game plan in mind. Companies like H&R Block, Maersk Line, General Electric, Neenah Paper and CBRE are great examples as outlined by this Social Strategy Hub Site.
CBRE is the world’s premier, full-service commercial real estate services company and 'holds a leadership position in virtually every key business center across the globe.' CBRE decided to use social media to stay ahead of the competition and surprisingly, it wasn't their Facebook, Twitter or Google+ accounts that came out top. It was their Instagram social engagement that generated 326% engagement by followers! Well done!
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CBRE Corporate Information
CBRE is the world’s premier, full-service real estate services company. We hold a leadership position in virtually every key business center across the globe.