Smart Real Estate and Mortgage Brokers have embraced this trend to help drive new business. What's inbounding marketing you ask?
We came across a great article (and infographic) we wanted to share with everyone on “pull marketing” or “inbound marketing” rather than push strategies such as telemarketing and direct mail. Yes, it's from 2008, but Jeff Bullas hits it right on the head...even back then.
Fast forward to 2013 and it appears that there is a growing groundswell of activity and interest in content marketing is racheting up. This momentum is not only for B2B but B2C is starting to adopt this marketing philosophy.
Why has Content Marketing become Popular Recently?
More companies and B2B marketers are now recognizing the power of content marketing, and the effect it is having on customer engagement and brand awareness specifically.
The other enabling factor in this mix is social media because having great content is all good but it needs to be made “visible“.
Social media adds leverage and provides the free “distribution technologies” to your content that were not available before, this adds the “X-Factor” and increases visibility and buzz and creates marketing synergy that is hard to stop.
What Makes a Good Content Marketing Strategy?
According to the infographic below, it is quality, shareable content. Content that people actually want to read, engage with and share.
Companies like Coca Cola are becoming early adopters, maximizing their efforts with unique, compelling content development (such as the Content 2020 campaign). BlueGlass Interactive, a leader in the internet marketing space, has recently partnered with Voltier Digital, an innovative digital marketing agency specializing in content marketing and data visualization techniques (ie. infographics).
The Content Marketing Explosion by the Numbers
So what is the current status of content marketing and what are the marketers plans for 2012?
90% of B2B marketers are doing some form of content marketing
60% of B2B marketers plan to spend more on content marketing in 2012
The major content marketing tactic is article posting at 79%
B2B Marketers are investing on average 25% of their budget on content marketing (smaller companies are spending more).
Take a look at how content marketing has become a power source in marketing as a whole, and why it has become one of the fastest growing industries today.